Although there are a number of on hold providers out there, many do not provide a fully customized on hold service. Before you make your decision, be sure you know what type of on hold program they provide. Below is a breakdown of some of the types of music on hold programs.
Generic Music On Hold Program
A generic music on hold program typically consists of a courtesy message (“Thank you for holding your call is important to us…”) that does not allow a choice of music or voice talent. In many cases, on hold player and phone system manufacturers include this type of audio preloaded in their equipment – any business with their on hold player or phone system sounds the same, and your callers are unable to differentiate you from your competitor.
Personalized Music On Hold Program
As the name indicates, a personalized music on hold program is (slightly) more personalized than a generic music on hold program. A personalized music on hold program typically consists of standard courtesy messaging (“Thank you for holding your call is important to us…”) in addition to dropping your company name into standard messaging such as “Thank you for calling ABC Company, your call is important to us …”. It may also include the ability to select a male or female voice and choose from a small selection of background music tracks. Although an upgrade from a generic music on hold program, a personalized music on hold program doesn’t do much to improve your caller experience or promote your business.
Customized Music On Hold Program
A customized music on hold program includes messaging specifically tailored to your business – background, history, experience, products, services, etc. A custom music on hold script is developed, which becomes the messages that play on hold. You choose the voice to record your on hold messages, and the music that plays in the background. The finished customized music on hold program is a true reflection of your business because it was developed just for you by a professional audio studio. A customized music on hold program directly influences every caller on hold.
A tip from OnHold.com: no matter the type of music on hold program, be sure the audio is appropriately licensed for on hold playback or you may be subject to fines or fees from BMI, ASCAP, etc. All OnHold.com music on hold audio is fully licensed.
To enhance your overall caller experience, and increase revenue, contact OnHold.com at 1-888-321-8477. After all, nobody knows music on hold like OnHold.com!
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