What a caller hears on hold can change their perception of your business. A poor quality music on hold program might just have callers thinking your business is subpar as well. While a high-quality on hold marketing program will enhance your business image. Especially during the last year, businesses have experienced a marked increase in calls. How those callers are supported makes the difference between holding and hanging up.
Our own music on hold marketing guru was highlighted in this Boston Globe article about the importance of a top-quality caller experience. Justin Ginsberg, president of OnHold.com, which customizes music and messages for phone systems, says the pandemic has prompted industries of all sorts — medical, travel, retail — to reevaluate what they’re communicating to their customers on hold. Often, he says, the answer is not much. “People don’t like having their time wasted,” Ginsberg says. “If you’re making them wait, you might as well answer questions, direct them to resources that can satisfy their needs right now.”
Contact the marketing experts at OnHold.com for help improving your business – and your bottom line!
OnHold.com | 1-888-321-8477
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OnHold.com to Attend the 2019 Experience Marketing (On Hold Messaging) Association “Share, Discover, Energize!” ConferenceRead Now
This week, the Experience Marketing (On Hold Messaging) Association travels to picturesque, historic Atlanta, GA. Representing OnHold.com is President and CEO Justin Ginsberg – a twice elected board member of the On Hold Messaging Association. The Experience Marketing (On Hold Messaging) Association brings together experts in music on hold, background music, in-store overhead messaging, and scent marketing. The Experience Marketing (On Hold Messaging) Association conference provides opportunities for sight, sound and scent specialists to collaborate to expand awareness of custom audio and scent as cost-effective marketing tools, increasing revenue via complementary marketing.
Contact OnHold.com at 1-888-321-8477 – nobody knows on hold like OnHold.com!
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