The top 5 reasons your medical practice needs music on hold marketing.
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“Amazing experience from the first phone call to the follow up. Everything was delivered as promised with a super quick turnaround. Wish I had worked with this company sooner.”
Drs. Shapiro and Eldredge, Advanced Surgical Physicians, Wellington, FL
Medical music on hold encourages patients to use benefits expiring at year end, informs callers about additional services your practice offers, and creates an improved overall telephone experience for patients. In addition, a patient placed on hold with informative and engaging messages is more likely to remain calm on hold, resulting in happier patients and a less harried medical team. What are you waiting for? Your practice could be making use of custom on hold marketing before the new year!
www.OnHold.com/Medical or 1-888-321-8477
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Is your medical practice struggling with introducing a new doctor to patients?Read Now
Is your medical practice struggling with introducing a new doctor to patients?
The introduction of a new doctor needs to be handled with care. Many patients are already nervous at the prospect of a medical appointment. Add to that a new doctor and their anxiety increases. Be sure to update your website and social media, perhaps add a video presented by the new doctor. Don’t forget about one of your most valuable tools – your telephone. A custom auto-attendant greeting references the new doctor by name or specialty. Use time on hold to tell callers about the new doctor – education, background, specialty, family and hobbies or interests. A little bit of information goes a long way toward reassuring patients their new doctor is qualified, dedicated, and intends to remain in the practice long-term.
Medical on hold messaging encourages patients to use benefits expiring at year end, informs callers about additional services your practice offers, and creates an improved overall call experience for patients. In addition, a patient placed on hold with informative and engaging messages is more likely to remain calm on hold, resulting in happier patients and a less harried medical team.
Want to find out more about what your medical phone system can do – and do for you? Need a referral for a phone system that can grow with your practice? Visit www.OnHold.com/Medical or call 1-888-321-8477.
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Acclimating Patients to a New Provider
When your medical practice adds a new provider, whether due to practice growth or transition of ownership, it can be confusing and worrisome for your patients. They have questions about the doctor’s background, qualifications, and specialties. In addition to postcard, newsletter, social media, or email introductions, introduce a new provider to patients with custom telephone auto-attendant greetings and music on hold messaging. If appropriate for your practice, this can be done with a little humor (“Dr. Emily loves to watch Dracula movies to learn new techniques.”) or can tell a bit about the doctor’s hobbies (“In his free time, Dr. Joseph loves to hit the links. If you see him out there, be sure to avoid his slice.”) or about the doctor’s education, background, their family, or any information that might help familiarize patients with their new provider. And it doesn’t stop with your practice team. This Is also an ideal way to introduce new products or services to your patients.
Contact the Medical Marketing Experts at www.OnHold.com/Medical or 1-888-321-8477.
A tip from the pros at OnHold.com – call and listen to your own practice music on hold messaging. Is it outdated? Are you promoting services or doctors no longer part of your practice? Contact us for help!
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